The advancement of science and technology affects all element of human existence, including education. Social media is one example of this advancement. As many institutions used social media in providing education and as a vital instrument to improve students’ enthusiasm in learning, social media succeeded in penetrating its Influence on the education sector. The purpose of this study is to look at the obstacles that tertiary level students have when incorporating social media into their learning process, as well as the impact of social media on their learning activities. The researcher employed the qualitative approach using interviews as the data collecting method, interviewing three university students from three different courses and one university teacher. This research was carried out at a single university in Zanzibar.
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